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Behind the Scenes: How I Create an Audit Report That Actually Drives Results

If you’ve ever wondered what really goes into a Social Media Diagnostic Audit (not the fluffy, surface-level kind, but one that actually moves your brand forward), you’re in the right place. A lot of people think an audit is just a list of “fix this, change that.” But the audits I create at Collaborating With […]

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5 Reasons Your Brand Needs a Social Media Audit in 2025

We all see random small businesses blow up online every few days, and if you’re like me, you probably wonder where these people find the time to run a full social media page that actually pays off. The truth is, the challenge most small businesses face on social media isn’t just about finding time to […]

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Class Assignments

From Maps to Milestones

Disclaimer: This blog post is part of a class assignment for educational purposes. Assignment Overview This assignment reflects my progress toward the SMART goals I set during a Project and Portfolio I class in March 2024, specifically as part of the “Exploring Your Personal Brand” assignment. The objective is to evaluate how well I’ve worked […]

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Class Assignments

Crafting Memorable Journeys: Introducing Travel Journals on Airbnb

Disclaimer: This blog post is part of a class assignment for Content Strategy, Development, and Marketing. The Introduction In the digital age, capturing and sharing travel experiences has become an integral part of the journey. For my project on Airbnb, I have selected travel journals as the content type to enhance user engagement and foster […]